Verano means Summer in Spanish. What can be nicer on a hot summer day than a shot of Mezcal. Mezcal is the exciting and interesting cousin of tequila. Like your summer crush, its not often seen but when you do catch a glimmer, you're hooked. Verano is from a small town deep in Mexico where authenticity isn't just a gimmick. Starting out, they did the same thing as everyone else, painting walls to announce their product to the world. To keep true to their roots, they wanted their label to ring true to the style they were used to.